Craig Engler hovor\u00ed, \u017ee v s\u00fa\u010dasnosti je pre horory boom. Na druhej strane, on by to povedal. Engler je gener\u00e1lnym riadite\u013eom streamovacej slu\u017eby Shudder, ktor\u00e1 sa zameriava na tento \u017e\u00e1ner a pom\u00e1ha formova\u0165 bud\u00facnos\u0165 stra\u0161ideln\u00fdch filmov.\n<\/p>\n
Tvar hororu bol v\u017edy klzk\u00fd a, ako poznamen\u00e1va Engler, pre\u0161iel mnoh\u00fdmi obdobiami. V sedemdesiatych rokoch to bol \"liter\u00e1rny horor Exorcista a The Omen\", v osemdesiatych rokoch \"obdobie lacn\u00fdch a vesel\u00fdch slasherov\" (spome\u0148te si na No\u010dn\u00fa moru v Elm Street), v dev\u00e4\u0165desiatych rokoch \"meta-horor\" (Scream). S\u00fa\u010dasn\u00e1 hororov\u00e1 \u00e9ra je trochu menej definovan\u00e1, obdobie, ktor\u00e9 zah\u0155\u0148a v\u0161etko od stra\u0161ideln\u00fdch seri\u00e1lov Mikea Flanagana pre Netflix, cez takzvan\u00fd zv\u00fd\u0161en\u00fd horor spolo\u010dnosti A24 a\u017e po kasov\u00e9 trh\u00e1ky spolo\u010dnosti Blumhouse.\n<\/p>\n
Toto obdobie sa pod\u013ea Englera za\u010dalo v roku 2017 s oscarov\u00fdm hitom Get Out od Jordana Peelea a prinieslo do hororov\u00e9ho sveta nov\u00fa gener\u00e1ciu div\u00e1kov. \"Get Out bol z\u00e1sadn\u00fdm momentom,\" hovor\u00ed. \" Umo\u017enilo \u013eu\u010fom znovu objavi\u0165 horor ako nie\u010do viac ne\u017e len slasher. \"\n<\/p>\n
Roz\u0161\u00edrenie a preh\u013abenie hororu je tie\u017e v\u00fdsledkom samotn\u00e9ho Shudderu. Slu\u017eba, ktor\u00fa v roku 2015 zalo\u017eila spolo\u010dnos\u0165 AMC Networks, sa z jednoduchej \u017e\u00e1nrovej kni\u017enice rozr\u00e1stla na rozsiahlu zbierku, ktor\u00e1 zah\u0155\u0148a p\u00f4vodn\u00e9 celove\u010dern\u00e9 filmy, telev\u00edzne programy a neskriptov\u00fd obsah. V porovnan\u00ed s najv\u00e4\u010d\u0161\u00edmi streamovac\u00edmi spolo\u010dnos\u0165ami je Shudder okrajovou oper\u00e1ciou. Vo svojej \u00fazkoprsosti v\u0161ak dok\u00e1zala nie\u010do, \u010do sa va\u0161im Netflixom, Amazon Primes a Peacocks do ve\u013ekej miery nepodarilo: vybudova\u0165 si identitu presahuj\u00facu r\u00e1mec \"Hej, m\u00e1me veci! \"\n<\/p>\n
Pri klikan\u00ed na obrovsk\u00e9 streamovacie str\u00e1nky sa dnes \u010dasto m\u00f4\u017eete c\u00edti\u0165 bu\u010f bezcie\u013ene a stratene, alebo v\u00e1s algoritmus don\u00fati podriadi\u0165 sa. Shudder, preto\u017ee je domovom samov\u00fdberovej skupiny milovn\u00edkov hororu, organicky vedie \u013eud\u00ed k ich skuto\u010dn\u00fdm z\u00e1ujmom. Na rozdiel od milovn\u00edkov superhrdinov, ktor\u00ed musia \u00eds\u0165 na Disney+ pre filmy Marvelu a HBO Max pre obsah DC a maj\u00fa len m\u00e1lo mo\u017enost\u00ed okrem toho, gore fan\u00fa\u0161ikovia maj\u00fa jednu slu\u017ebu, ktor\u00e1 im ur\u010dite pon\u00fakne nie\u010do, \u010do sa im p\u00e1\u010di, mo\u017eno aj nie\u010do, o \u010dom nikdy nepo\u010duli.\n<\/p>\n
A ak sa p\u00fdtate: \"Sta\u010d\u00ed to na udr\u017eanie streamovacej slu\u017eby? \"Engler odpoved\u00e1 inou ot\u00e1zkou. \" Ak\u00e9 je publikum pre Shudder? No, ko\u013eko \u013eud\u00ed si k\u00fapilo knihu Stephena Kinga? \" (Podobne ako ich kolegovia, aj spolo\u010dnos\u0165 Shudder sa vyh\u00fdba presn\u00fdm \u010d\u00edslam a uv\u00e1dza len, \u017ee cie\u013eov\u00e9 platformy AMC, medzi ktor\u00e9 patria AMC+ a Shudder, maj\u00fa spolu 10,8 mili\u00f3na predplatite\u013eov.)\n<\/p>\n
Engler predt\u00fdm pracoval pre SyFy Channel a hororov\u00fd kan\u00e1l Chiller spolo\u010dnosti NBCUniversal, ktor\u00fd ukon\u010dil svoju \u010dinnos\u0165 v roku 2017. Tvrd\u00ed, \u017ee spolo\u010dnos\u0165 Shudder na\u0161la uplatnenie v\u010faka tomu, \u017ee sa zamerala na to, \u010do \u013eudia chc\u00fa. Dokument\u00e1rny film Spomienky na piatok trin\u00e1steho bol prekvapiv\u00fdm \u00faspechom. \"\u013dudia ho nielen sledovali,\" hovor\u00ed Engler so smiechom, \"ale pozerali v\u0161etk\u00fdch \u0161es\u0165 hod\u00edn na jedno posedenie. \" Nasledovali \u010fal\u0161ie programy bez scen\u00e1ra vr\u00e1tane Cursed Films a Horror Noire: A History of Black Horror.\n<\/p>\n
Spolo\u010dnos\u0165 Shudder zaznamenala \u00faspech aj v\u010faka tomu, \u017ee si vybrala medzin\u00e1rodn\u00e9 tituly ako Taiwansk\u00fd film The Sadness (Sm\u00fatok) a indon\u00e9zsky film Satan\u00b4s Slaves (Satanovi otroci) a vytipovala si inteligentn\u00e9 n\u00e1pady, ktor\u00e9 by v\u00e4\u010d\u0161ie \u0161t\u00fadi\u00e1 nemuseli riskova\u0165. Spolo\u010dnos\u0165 z\u00edskala film Hostite\u013e 2020, dokonale \u0161t\u00edhly film o podivnej seanse na Zoom, po tom, \u010do re\u017eis\u00e9r Rob Savage zverejnil na Twitteri hrav\u00fa uk\u00e1\u017eku konceptu. Takisto z\u00edskala platformu pre Mad God, bizarn\u00fd v\u00e1\u0161niv\u00fd projekt, na ktorom legenda vizu\u00e1lnych efektov Phil Tippett pracoval 30 rokov. \" V\u00e4\u010d\u0161ina \u013eud\u00ed si nepovie: \" Ach, naozaj chcem vidie\u0165 stop-motion animovan\u00fd hor\u00fa\u010dkovit\u00fd sen,\" hovor\u00ed Engler. Pre Shudder v\u0161ak \u0160ialen\u00fd Boh dosiahol v\u00e1\u017ene \u010d\u00edsla a Engler ver\u00ed, \u017ee m\u00e1 \u0161ancu sta\u0165 sa prvou nomin\u00e1ciou Shudderu na Oscara.\n<\/p>\n
V pr\u00edpade hlavn\u00fdch poskytovate\u013eov pr\u00fadu neexistuje \u017eiadny n\u00e1zor, \u017eiadna identita. Ke\u010f \u013eudia po\u010duj\u00fa slovn\u00e9 spojenie \"film Netflixu\", netu\u0161ia, \u010do to m\u00f4\u017ee znamena\u0165. Ale podobne ako star\u00e1 \u0161kola a hrd\u00e1 nez\u00e1visl\u00e1 nahr\u00e1vacia spolo\u010dnos\u0165, aj Shudder sa definuje pre svojich spotrebite\u013eov jedn\u00fdm kvalitn\u00fdm vydan\u00edm za druh\u00fdm. Slovn\u00e9 spojenie \" origin\u00e1l Shudder \" za\u010d\u00edna by\u0165 spo\u013eahlivo dobr\u00e9.\n<\/p>\n
\" Na\u0161\u00edm princ\u00edpom je, \u010di m\u00e1 v\u00fdrazn\u00fa osobnos\u0165. \" hovor\u00ed Engler. \"Je to najlep\u0161ia verzia veci, ktorou sa sna\u017e\u00ed by\u0165? Nemus\u00ed to by\u0165 stopercentne dokonal\u00e9. \" Ale v lep\u0161om \u010di hor\u0161om pr\u00edpade by v\u00e1m mala utkvie\u0165 v hlave.\n<\/p>\n
Ale Shudder nie je nez\u00e1visl\u00fd. St\u00e1le ju vlastn\u00ed spolo\u010dnos\u0165 AMC Networks a v\u00fdslovne chce r\u00e1s\u0165. Podar\u00ed sa mu zachova\u0165 si \u0161pecifickos\u0165, ktor\u00e1 ho rob\u00ed dobr\u00fdm?\n<\/p>\n
\" Pova\u017eujeme sa za \u013eud\u00ed, ktor\u00ed dr\u017eia prst na pulze cel\u00e9ho \u017e\u00e1nru,\" hovor\u00ed Engler. \" Nielen fan\u00fa\u0161ikovia, ktor\u00ed sa sami ozna\u010duj\u00fa za fan\u00fa\u0161ikov hororu a p\u00ed\u0161u do vl\u00e1kna na Reddite o horore. \" Odml\u010d\u00ed sa, aby objasnil, \u017ee tento subreddit \u010d\u00edta ka\u017ed\u00fd de\u0148, a potom pokra\u010duje: \" Sna\u017e\u00edme sa by\u0165 v popred\u00ed. Hovor\u00edme tu o 22. okt\u00f3bri, ale u\u017e teraz prem\u00fd\u0161\u013eame o 23., 24., 25. okt\u00f3bri. \" Shudder m\u00e1 priestor na rast, poznamen\u00e1va Engler, a \"u\u017e teraz sme v\u00e4\u010d\u0161\u00ed, ako si ktoko\u013evek myslel, \u017ee by sme mohli by\u0165. \"<\/p>\n","protected":false},"excerpt":{"rendered":"
Craig Engler hovor\u00ed, \u017ee v s\u00fa\u010dasnosti je pre horory boom. Na druhej strane, on by to povedal. Engler je gener\u00e1lnym riadite\u013eom streamovacej slu\u017eby Shudder, ktor\u00e1 sa zameriava na tento \u017e\u00e1ner a pom\u00e1ha formova\u0165 bud\u00facnos\u0165 stra\u0161ideln\u00fdch filmov. Tvar hororu bol v\u017edy klzk\u00fd a, ako poznamen\u00e1va Engler, pre\u0161iel mnoh\u00fdmi obdobiami. V sedemdesiatych rokoch to bol \"liter\u00e1rny horor […]<\/p>\n","protected":false},"author":1,"featured_media":35064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-35055","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-movies"],"_links":{"self":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts\/35055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/comments?post=35055"}],"version-history":[{"count":0,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts\/35055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/media\/35064"}],"wp:attachment":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/media?parent=35055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/categories?post=35055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/tags?post=35055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}