Zlat\u00fd vek streamovania sa skon\u010dil. Aby bolo jasn\u00e9, toto nie je koment\u00e1r ku kvalite rel\u00e1ci\u00ed a filmov na streamovacej slu\u017ebe. Je to sk\u00f4r kolekt\u00edvny povzdych v reakcii na dne\u0161n\u00fa spr\u00e1vu, \u017ee Netflix spust\u00ed svoju dlho avizovan\u00fa slu\u017ebu podporovan\u00fa reklamou 1. novembra, \u010do je un\u00e1hlen\u00fd krok, ktor\u00fd zhruba o mesiac predbehne spustenie vlastnej slu\u017eby podporovanej reklamou Disney+. Ak to zhrnieme, \u010ditate\u013e, streamovanie sa viac ako kedyko\u013evek predt\u00fdm podob\u00e1 na pozemn\u00fa telev\u00edziu.\n<\/p>\n
V posledn\u00fdch rokoch, ke\u010f sa medi\u00e1lne spolo\u010dnosti zlu\u010dovali a konsolidovali svoje \"zna\u010dky\" a slu\u017eby, sa \u010doskoro uk\u00e1zalo, \u017ee spotrebitelia stoja pred svetom, v ktorom ve\u013ek\u00fa telev\u00edznu trojku - NBC, CBS, ABC - nahrad\u00ed nov\u00e1 ve\u013ek\u00e1 trojka. Mo\u017eno to bol Netflix, HBO Max a Disney+; mo\u017eno to boli Amazon Prime, Hulu a Apple TV+. Streamovac\u00ed giganti st\u00e1le bojuj\u00fa o dominanciu, ale jednoduch\u00fd fakt zost\u00e1va: V\u00e4\u010d\u0161ina \u013eud\u00ed z\u00edskava obsah z nejakej kon\u0161tel\u00e1cie poskytovate\u013eov streamingu. Ke\u010f k tomu prid\u00e1me skuto\u010dnos\u0165, \u017ee tieto star\u0161ie kan\u00e1ly maj\u00fa teraz svoje vlastn\u00e9 slu\u017eby, ako napr\u00edklad Peacock a Paramount+, v\u0161etko star\u00e9 je op\u00e4\u0165 nov\u00e9.\n<\/p>\n
Toto nie je bud\u00facnos\u0165, ktor\u00e1 n\u00e1m bola s\u013e\u00faben\u00e1. Ke\u010f sa na sc\u00e9ne objavili hr\u00e1\u010di ako Netflix, tvrdili, \u017ee s\u00fa \"naru\u0161ite\u013emi\", ktor\u00ed maj\u00fa otrias\u0165 Hollywoodom t\u00fdm, \u017ee \u013eu\u010fom poskytn\u00fa to, \u010do chc\u00fa a kedy to chc\u00fa. Spotrebitelia sa zhroma\u017edili okolo v\u00fdzvy \"prestrihn\u00fa\u0165 k\u00e1bel\" a nav\u017edy opusti\u0165 k\u00e1blov\u00e9 bal\u00edky, aby mohli sledova\u0165 prest\u00ed\u017enu telev\u00edziu cez internet. Fungovalo to. Streamovanie zaznamenalo rozmach. Potom, ke\u010f sa presadila konkurencia a div\u00e1ci si za\u010dali uvedomova\u0165, \u017ee za predplatn\u00e9 internetu a streamingu m\u00ed\u0148aj\u00fa takmer to\u013eko pe\u0148az\u00ed, ko\u013eko platili za k\u00e1blovku, volali po nov\u00fdch, dostupnej\u0161\u00edch mo\u017enostiach. Jedin\u00fd sp\u00f4sob, ako to dosiahnu\u0165 - pr\u00edbeh star\u00fd ako \u010das - bolo, aby ich ponuky dotovali inzerenti.\n<\/p>\n
V uplynulom roku, ke\u010f sa cena akci\u00ed a po\u010det predplatite\u013eov spolo\u010dnosti Netflix zn\u00ed\u017eili, sa spolo\u010dnos\u0165 sna\u017eila vytvori\u0165 model podporovan\u00fd reklamou v snahe z\u00edska\u0165 pou\u017e\u00edvate\u013eov a pr\u00edjmy. Po\u010das dne\u0161n\u00e9ho telefon\u00e1tu s novin\u00e1rmi, v ktorom ozn\u00e1mil nov\u00fd pl\u00e1n za 6,99 USD mesa\u010dne, prev\u00e1dzkov\u00fd riadite\u013e spolo\u010dnosti Netflix Greg Peters uviedol: \"Slu\u017ebu Basic with Ads sme vytvorili za \u0161es\u0165 mesiacov. \" Ke\u010f sa spust\u00ed - najprv v Kanade a Mexiku, nesk\u00f4r v priebehu mesiaca v USA, Spojenom kr\u00e1\u013eovstve a \u010fal\u0161\u00edch regi\u00f3noch - predbehne 8. decembra spustenie modelu podporovan\u00e9ho reklamami spolo\u010dnosti Disney+ za 7,99 USD mesa\u010dne. Peters po\u010das hovoru povedal, \u017ee spolo\u010dnos\u0165 \"neukotvuje\" \u010das spustenia ani cenu pod\u013ea konkurencie, ale na\u010dasovanie nazna\u010duje ve\u013ek\u00fd posun, za\u010diatok konca streamovania, ako ho div\u00e1ci poznaj\u00fa.\n<\/p>\n
Pova\u017eujte to za sebanap\u013a\u0148aj\u00face sa proroctvo. Gener\u00e1lny riadite\u013e Netflixu Reed Hastings v j\u00fali predpovedal z\u00e1nik line\u00e1rnej telev\u00edzie v priebehu nasleduj\u00facich piatich a\u017e desiatich rokov. \"Nepovedal v\u0161ak, \u017ee namiesto nej sa objav\u00ed Netflix a \u010fal\u0161ie streamovacie slu\u017eby. Ponuky s\u00fa trochu odli\u0161n\u00e9 - reklamy na streamingu s\u00fa men\u0161ie ako na sie\u0165ovej telev\u00edzii; sie\u0165ov\u00e1 telev\u00edzia je zadarmo - ale s ka\u017edou z nich sa streamovanie trochu viac podob\u00e1 na telev\u00edziu spred 50 rokov. (Pozri tie\u017e: \"Telev\u00edzia sa podob\u00e1 na telev\u00edziu spred 50 rokov: Od roku 2023 bude Netflix sledovan\u00fd spolo\u010dnos\u0165ou Nielsen - ve\u013ek\u00fd krok pre spolo\u010dnos\u0165, ktor\u00e1 si pr\u00edsne str\u00e1\u017ei svoje \u010d\u00edsla sledovanosti). Line\u00e1rna telev\u00edzia mo\u017eno kon\u010d\u00ed, ale jej n\u00e1hrada nie je o ni\u010d viac, ne\u017e sa na prv\u00fd poh\u013ead zd\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"
Zlat\u00fd vek streamovania sa skon\u010dil. Aby bolo jasn\u00e9, toto nie je koment\u00e1r ku kvalite rel\u00e1ci\u00ed a filmov na streamovacej slu\u017ebe. Je to sk\u00f4r kolekt\u00edvny povzdych v reakcii na dne\u0161n\u00fa spr\u00e1vu, \u017ee Netflix spust\u00ed svoju dlho avizovan\u00fa slu\u017ebu podporovan\u00fa reklamou 1. novembra, \u010do je un\u00e1hlen\u00fd krok, ktor\u00fd zhruba o mesiac predbehne spustenie vlastnej slu\u017eby podporovanej reklamou […]<\/p>\n","protected":false},"author":1,"featured_media":34024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-34015","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-streaming-wars"],"_links":{"self":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts\/34015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/comments?post=34015"}],"version-history":[{"count":0,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts\/34015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/media\/34024"}],"wp:attachment":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/media?parent=34015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/categories?post=34015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/tags?post=34015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}