Minul\u00fd t\u00fd\u017ede\u0148 na chv\u00ed\u013eu v\u0161etci hovorili o medve\u010foch na koka\u00edne. Teda o jednom medve\u010fovi na koka\u00edne. Vo filme. Nevad\u00ed. Podstatn\u00e9 je, \u017ee v n\u00e1hodn\u00fa stredu, ke\u010f sa Twitter vymkol spod kontroly a USA \u010dakali, \u010di \u017eelezni\u010diari vst\u00fapia do \u0161trajku, sa na osem hod\u00edn rozpt\u00fdlila skupina netzens, ktor\u00ed sa zauj\u00edmali o extr\u00e9mne vysok\u00e9ho vrcholov\u00e9ho pred\u00e1tora na zab\u00edja\u010dke. \n<\/p>\n
Koka\u00ednov\u00e9ho medve\u010fa (pre\u010do by ste tento film naz\u00fdvali inak?) re\u017e\u00edruje Elizabeth Banks, ktor\u00e1 po Wet Hot American Summer, re\u0161tarte Charlieho anjelov a filmoch Pitch Perfect zrejme vie nie\u010do o filmoch, ktor\u00e9 sa memuj\u00fa. Banksovej film je tie\u017e jedn\u00fdm z nieko\u013ek\u00fdch filmov, ktor\u00e9 sa objavia za\u010diatkom roka 2023 a ktor\u00e9 s\u00fa ako stvoren\u00e9 pre internet. Nie nevyhnutne preto, \u017ee by ste ich tam chceli sledova\u0165 - hoci v\u0161etky sa zdaj\u00fa by\u0165 pripraven\u00e9 na streamovanie, zatia\u013e \u010do vy prech\u00e1dzate Instagramom - ale preto, \u017ee sa bu\u010f zrodili z nejak\u00e9ho internetov\u00e9ho diskurzu, alebo s\u00fa navrhnut\u00e9 tak, aby sa stali jeho s\u00fa\u010das\u0165ou. \n<\/p>\n
Pri Koka\u00ednovom medve\u010fovi je trik zrejm\u00fd: nato\u010di\u0165 film, ktor\u00fd bude tak\u00fd zdanlivo stra\u0161n\u00fd a z\u00e1bavn\u00fd, \u017ee \u013eudia sa nebud\u00fa m\u00f4c\u0165 zastavi\u0165 pred jeho premenou na jednohubky a reak\u010dn\u00e9 GIFy. Bonusov\u00e9 body z\u00edskava aj za in\u0161pir\u00e1ciu k vedeck\u00e9mu sk\u00famaniu \u00fa\u010dinkov koka\u00ednu na medvede a \u010dl\u00e1nok v Atlantiku s jednoduch\u00fdm n\u00e1zvom \" Koka\u00ednov\u00fd medve\u010f: Pre\u010do? \" (Pre t\u00fdch, ktor\u00ed sa zauj\u00edmaj\u00fa o t\u00fato vedeck\u00fa ot\u00e1zku, 175-kilov\u00fd medve\u010f, ktor\u00fd in\u0161piroval film, zomrel na pred\u00e1vkovanie.) Film je tie\u017e poklonou popul\u00e1rnemu makrofilmu a p\u00f4sob\u00ed ako druh filmu, ktor\u00fd si \u013eudia pozr\u00fa len preto, aby o \u0148om nap\u00edsali. \n<\/p>\n
Nieko\u013eko t\u00fd\u017ed\u0148ov pred vydan\u00edm Cocaine Bear\" 24. febru\u00e1ra vych\u00e1dza M3GAN. V tejto rubrike sme sa u\u017e venovali diabolsk\u00fdm tane\u010dn\u00fdm pohybom b\u00e1bik, ktor\u00e9 in\u0161piroval trailer k filmu, a preto nie je potrebn\u00e9 sa k tomu vraca\u0165. Ale pri sledovan\u00ed tituln\u00e9ho droida M3GAN, ktor\u00fd sa oh\u00fdba a l\u00faska cez nespo\u010detn\u00e9 mno\u017estvo mashupov, bolo \u0165a\u017ek\u00e9 nev\u0161imn\u00fa\u0165 si ir\u00f3niu filmu o hr\u00f4zach umelej inteligencie, ktor\u00fd je propagovan\u00fd marketingovou kampa\u0148ou navrhnutou pre maxim\u00e1lnu viralitu, akoby tie ist\u00e9 algoritmy boli zodpovedn\u00e9 za jeho scen\u00e1r aj PR blesk. \n<\/p>\n
Ke\u010f u\u017e hovor\u00edme o diskurze, filmov\u00fd festival Sundance tento t\u00fd\u017ede\u0148 ozn\u00e1mil svoju ponuku na rok 2023. Medzi najzauj\u00edmavej\u0161ie polo\u017eky patria: Cat Person. Hoci film vych\u00e1dza z rovnomennej poviedky \u010dasopisu New Yorker, zatia\u013e nie je zn\u00e1me, \u010di sa bude \u00faplne dr\u017ea\u0165 jej pr\u00edbehu, ale ak \u00e1no, bude zauj\u00edmav\u00e9 sledova\u0165, \u010di vyvol\u00e1 rovnak\u00fa pozornos\u0165 a diskusiu. \n<\/p>\n
Publik\u00e1cia \"Cat Person\", ktor\u00e1 p\u00f4vodne vy\u0161la v roku 2017, sa objavila uprostred pr\u00edvalu rozhovorov okolo t\u00e9my #MeToo a ako pr\u00edbeh o komplikovanom vz\u0165ahu vysoko\u0161kol\u00e1\u010dky so star\u0161\u00edm mu\u017eom sa ocitla v centre pozornosti. Pripisuje sa jej z\u00e1sluha na tom, \u017ee sp\u00f4sobila \"kolaps\" internetu, a jej vir\u00e1lnos\u0165 sa spom\u00edna takmer v ka\u017edej zmienke o nej. O p\u00e4\u0165 rokov nesk\u00f4r m\u00f4\u017ee ma\u0165 prerozpr\u00e1vanie in\u00fd dopad, ale zd\u00e1 sa, \u017ee je pripraven\u00e9 zvies\u0165 sa na podobnej vlne. (Pozn\u00e1mka na okraj: Autorka knihy \" Cat Person \" Kristen Roupenianov\u00e1 nap\u00edsala pr\u00edbeh, na z\u00e1klade ktor\u00e9ho vznikol Bodies Bodies Bodies - \u010fal\u0161\u00ed film pre extr\u00e9mne online) \n<\/p>\n
M\u00f4j kolega Jason Kehe u\u017e p\u00edsal o filmoch, ktor\u00e9 s\u00fa umelo nas\u00fdten\u00e9 momentmi vyroben\u00fdmi na to, aby sa z nich stali trendy na TikToku alebo in\u00e9 internetov\u00e9 efem\u00e9ry. Nie je to \u00faplne to, o \u010dom tu hovor\u00edm. Hlavne preto, \u017ee nazva\u0165 svoj film Koka\u00ednov\u00fd medve\u010f je ove\u013ea nehor\u00e1znej\u0161\u00ed v\u00fdkrik o pozornos\u0165 ne\u017e zaradi\u0165 do Encanto z\u00e1bavn\u00fd tanec. Aj ke\u010f \u017eiadny z t\u00fdchto filmov nebol navrhnut\u00fd s oh\u013eadom na internetov\u00fa nesl\u00e1vu, prinajmen\u0161om si uvedomuj\u00fa, \u017ee bud\u00fa s\u00fa\u010das\u0165ou diskurzu. \n<\/p>\n
Mo\u017eno sa to v\u0161etko zd\u00e1 by\u0165 zjavnej\u0161ie a \u010dastej\u0161ie kv\u00f4li ned\u00e1vnemu rozruchu okolo ChatGPT, ktor\u00fd sa pou\u017e\u00edva na p\u00edsanie scen\u00e1rov a filmov\u00fdch spracovan\u00ed. Umel\u00e1 inteligencia zatia\u013e nevytvorila ni\u010d, \u010do by bolo hodn\u00e9 Oscara, ale to, \u010do sa objavilo, tie\u017e nie je odpad. Ak nie\u010do, tak to odha\u013euje, ak\u00e9 \u0161abl\u00f3novit\u00e9 sa stali blockbustery. Beaty s\u00fa zn\u00e1me. Mo\u017eno pr\u00e1ve to odli\u0161uje t\u00fato nov\u00fa gener\u00e1ciu internetov\u00fdch filmov: Mo\u017eno s\u00fa ur\u010den\u00e9 pre ur\u010dit\u00e9 publikum, ale aspo\u0148 nie s\u00fa kli\u0161\u00e9. Nikto nepotrebuje umel\u00fa inteligenciu, aby pre neho nap\u00edsala film, ke\u010f to u\u017e urobil internet. <\/p>\n","protected":false},"excerpt":{"rendered":"
Minul\u00fd t\u00fd\u017ede\u0148 na chv\u00ed\u013eu v\u0161etci hovorili o medve\u010foch na koka\u00edne. Teda o jednom medve\u010fovi na koka\u00edne. Vo filme. Nevad\u00ed. Podstatn\u00e9 je, \u017ee v n\u00e1hodn\u00fa stredu, ke\u010f sa Twitter vymkol spod kontroly a USA \u010dakali, \u010di \u017eelezni\u010diari vst\u00fapia do \u0161trajku, sa na osem hod\u00edn rozpt\u00fdlila skupina netzens, ktor\u00ed sa zauj\u00edmali o extr\u00e9mne vysok\u00e9ho vrcholov\u00e9ho pred\u00e1tora na zab\u00edja\u010dke. Koka\u00ednov\u00e9ho medve\u010fa (pre\u010do […]<\/p>\n","protected":false},"author":1,"featured_media":33868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-33859","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-the-monitor"],"_links":{"self":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts\/33859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/comments?post=33859"}],"version-history":[{"count":0,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/posts\/33859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/media\/33868"}],"wp:attachment":[{"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/media?parent=33859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/categories?post=33859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieworld.blog\/sk\/wp-json\/wp\/v2\/tags?post=33859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}