Straum\u0113\u0161anas zelta laikmets ir beidzies. Lai b\u016btu skaidrs, tas nav koment\u0101rs par straum\u0113\u0161anas pakalpojuma raid\u012bjumu un filmu kvalit\u0101ti. Dr\u012bz\u0101k tas ir kolekt\u012bvs nop\u016btiens, kas izskan\u0113ja, rea\u0123\u0113jot uz \u0161odienas zi\u0146u, ka Netflix 1. novembr\u012b s\u0101ks sniegt savu sen apspriesto rekl\u0101mas atbalst\u012bto pakalpojumu, kas ir sasteigts solis, kur\u0161 aptuveni par m\u0113nesi apsteidz Disney+ pa\u0161a rekl\u0101mas atbalst\u012bt\u0101 pakalpojuma uzs\u0101k\u0161anu. Rezum\u0113jot, las\u012bt\u0101j, straum\u0113\u0161ana vair\u0101k nek\u0101 jebkad l\u012bdzin\u0101s virszemes telev\u012bzijai.\n<\/p>\n
P\u0113d\u0113jo gadu laik\u0101, kad pla\u0161sazi\u0146as l\u012bdzek\u013cu uz\u0146\u0113mumi apvienoja un konsolid\u0113ja savus \"z\u012bmolus\" un pakalpojumus, dr\u012bz vien k\u013cuva skaidrs, ka pat\u0113r\u0113t\u0101ji saskaras ar pasauli, kur\u0101 telev\u012bzijas \"lielo trijnieku\" - NBC, CBS, ABC - vienk\u0101r\u0161i aizst\u0101s jauns \"lielais trijnieks\". Varb\u016bt tas bija Netflix, HBO Max un Disney+; varb\u016bt tas bija Amazon Prime, Hulu un Apple TV+. Straum\u0113\u0161anas giganti joproj\u0101m c\u012bn\u0101s par dominanci, ta\u010du vienk\u0101r\u0161s fakts paliek nemain\u012bgs: Liel\u0101k\u0101 da\u013ca cilv\u0113ku sa\u0146em saturu no k\u0101da straum\u0113t\u0101ju konstel\u0101cijas. Ja piebilst, ka \u0161iem vecajiem kan\u0101liem tagad ir savi pakalpojumi, piem\u0113ram, Peacock un Paramount+, viss vecais atkal ir jauns.\n<\/p>\n
T\u0101 nav n\u0101kotne, kas mums tika sol\u012bta. Kad uz skatuves par\u0101d\u012bj\u0101s t\u0101di sp\u0113l\u0113t\u0101ji k\u0101 Netflix, vi\u0146u slava bija t\u0101da, ka vi\u0146i ir \"trauc\u0113t\u0101ji\", kas satricina Holivudu, sniedzot cilv\u0113kiem to, ko vi\u0146i v\u0113las un kad vi\u0146i to v\u0113las. Pat\u0113r\u0113t\u0101ji apvienoj\u0101s ap saucienu \"p\u0101rgriezt vadu\" un uz visiem laikiem atteikties no kabe\u013ctelev\u012bzijas paketes, lai skat\u012btos presti\u017eu telev\u012bziju internet\u0101. Tas izdev\u0101s. Straum\u0113\u0161ana piedz\u012bvoja uzplaukumu. Tad, kad par\u0101d\u012bj\u0101s konkurence un skat\u012bt\u0101ji s\u0101ka apzin\u0101ties, ka interneta un straum\u0113\u0161anas abonementiem vi\u0146i t\u0113r\u0113 gandr\u012bz tikpat daudz naudas, cik agr\u0101k maks\u0101ja par kabe\u013ctelev\u012bziju, vi\u0146i piepras\u012bja jaunas, pieejam\u0101kas iesp\u0113jas. Vien\u012bgais veids, k\u0101 to pan\u0101kt - st\u0101sts, kas ir tikpat vecs k\u0101 laiks, - bija tas, ka vi\u0146u pied\u0101v\u0101jumus subsid\u0113ja rekl\u0101mdev\u0113ji.\n<\/p>\n
P\u0113d\u0113j\u0101 gada laik\u0101, kad Netflix akciju cena un abonentu skaits ir samazin\u0101jies, tas, cen\u0161oties piesaist\u012bt lietot\u0101jus un ie\u0146\u0113mumus, s\u0101ka izstr\u0101d\u0101t rekl\u0101mas atbalst\u012btu modeli. \u0160odien telefonsarun\u0101 ar \u017eurn\u0101listiem, kur\u0101 tika pazi\u0146ots par jauno 6,99 ASV dol\u0101ru par m\u0113nesi pl\u0101nu, Netflix darb\u012bbas vad\u012bt\u0101js Gregs Peterss nor\u0101d\u012bja: \"M\u0113s se\u0161os m\u0113ne\u0161os izveidoj\u0101m Basic ar rekl\u0101m\u0101m. \" Kad tas s\u0101ks darboties - vispirms Kan\u0101d\u0101 un Meksik\u0101, bet ASV, Apvienotaj\u0101 Karalist\u0113 un citos re\u0123ionos v\u0113l\u0101k m\u0113ne\u0161a laik\u0101 -, tas p\u0101rsp\u0113s Disney+ 8. decembr\u012b uzs\u0101kto rekl\u0101mas atbalst\u012bt\u0101 mode\u013ca ievie\u0161anu par 7,99 dol\u0101riem m\u0113nes\u012b. Telefona sarunas laik\u0101 Peters teica, ka uz\u0146\u0113mums \"nesaska\u0146o\" savu darb\u012bbas uzs\u0101k\u0161anas laiku vai cenu ar konkurenci, ta\u010du \u0161is laiks nor\u0101da uz liel\u0101m p\u0101rmai\u0146\u0101m, kas ir straum\u0113\u0161anas, k\u0101du to paz\u012bst skat\u012bt\u0101ji, beigu s\u0101kums.\n<\/p>\n
Uzskatiet to par pa\u0161izpild\u012bju\u0161os pravietojumu. J\u016blij\u0101 Netflix izpilddirektors R\u012bds Hastingss (Reed Hastings) prognoz\u0113ja line\u0101r\u0101s telev\u012bzijas izzu\u0161anu \"tuv\u0101ko piecu l\u012bdz 10 gadu laik\u0101. \"Vi\u0146\u0161 neteica, ka Netflix un citi straum\u0113t\u0101ji vienk\u0101r\u0161i par\u0101d\u012bsies t\u0101 viet\u0101. Pied\u0101v\u0101jumi ir nedaudz at\u0161\u0137ir\u012bgi - straum\u0113\u0161anas pakalpojumos rekl\u0101mu ir maz\u0101k nek\u0101 t\u012bkla telev\u012bzij\u0101; t\u012bkla telev\u012bzija ir bezmaksas -, ta\u010du ar katru no tiem straum\u0113\u0161ana k\u013c\u016bst nedaudz l\u012bdz\u012bg\u0101ka telev\u012bzijai pirms 50 gadiem. (Skat. ar\u012b: S\u0101kot ar 2023. gadu, Nielsen s\u0101ks sekot l\u012bdzi Netflix - tas ir milz\u012bgs solis uz\u0146\u0113mumam, kas r\u016bp\u012bgi sarg\u0101 savus skat\u012bt\u0101ju r\u0101d\u012bt\u0101jus.). Line\u0101r\u0101 telev\u012bzija, iesp\u0113jams, beidzas, bet t\u0101s aizvietot\u0101js nav daudz vair\u0101k, nek\u0101 \u0161\u0137iet no pirm\u0101 acu uzmetiena.<\/p>\n","protected":false},"excerpt":{"rendered":"
Straum\u0113\u0161anas zelta laikmets ir beidzies. Lai b\u016btu skaidrs, tas nav koment\u0101rs par straum\u0113\u0161anas pakalpojuma raid\u012bjumu un filmu kvalit\u0101ti. Dr\u012bz\u0101k tas ir kolekt\u012bvs nop\u016btiens, kas izskan\u0113ja, rea\u0123\u0113jot uz \u0161odienas zi\u0146u, ka Netflix 1. novembr\u012b s\u0101ks sniegt savu sen apspriesto rekl\u0101mas atbalst\u012bto pakalpojumu, kas ir sasteigts solis, kur\u0161 aptuveni par m\u0113nesi apsteidz Disney+ pa\u0161a rekl\u0101mas atbalst\u012bt\u0101 pakalpojuma […]<\/p>\n","protected":false},"author":1,"featured_media":34024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-34009","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-streaming-wars"],"_links":{"self":[{"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/posts\/34009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/comments?post=34009"}],"version-history":[{"count":0,"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/posts\/34009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/media\/34024"}],"wp:attachment":[{"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/media?parent=34009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/categories?post=34009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieworld.blog\/lv\/wp-json\/wp\/v2\/tags?post=34009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}