{"id":35996,"date":"2022-12-29T11:30:17","date_gmt":"2022-12-29T08:30:17","guid":{"rendered":"https:\/\/demo5.teaser-cube.ru\/2022\/12\/29\/cspot-dava-influencerum-neco-co-nikdy-nemeli\/"},"modified":"2022-12-29T11:30:17","modified_gmt":"2022-12-29T08:30:17","slug":"cspot-dava-influencerum-neco-co-nikdy-nemeli","status":"publish","type":"post","link":"https:\/\/movieworld.blog\/cs\/2022\/12\/29\/cspot-dava-influencerum-neco-co-nikdy-nemeli\/","title":{"rendered":"Pot d\u00e1v\u00e1 influencer\u016fm n\u011bco, co nikdy nem\u011bli: ."},"content":{"rendered":"

Sledovat \u00favodn\u00ed sc\u00e9nu filmu Pot a sed\u011bt p\u0159itom na gau\u010di je stejn\u011b protich\u016fdn\u00e9 jako chroupat s\u00e1\u010dek Doritos a neh\u00fdbat se p\u0159itom na pelotonu. Re\u017eis\u00e9r Magnus von Horn sleduje pomoc\u00ed ru\u010dn\u00ed kamery svou energickou hlavn\u00ed hrdinku Sylwii Zajacovou (Magdalena Kolesnikov\u00e1), jak b\u011bhem ve\u0159ejn\u00e9 kardio demonstrace v polsk\u00e9m obchodn\u00edm centru rozproud\u00ed obdivuj\u00edc\u00ed dav. Jej\u00ed hust\u00fd blon\u010fat\u00fd cul\u00edk se rytmicky pohupuje, kdy\u017e se propl\u00e9t\u00e1 mezi fanou\u0161ky a vyk\u0159ikuje vysokooktanov\u00e1 povzbuzuj\u00edc\u00ed slova jako obzvl\u00e1\u0161\u0165 vytun\u011bn\u00fd mega-c\u00edrkevn\u00ed v\u016fdce. Je to evangelium prosperity pro t\u011blo a je to p\u0159esv\u011bd\u010div\u00e1 kazatelka. M\u00e1lem jsem se zvedla, abych ji n\u00e1sledovala.\n<\/p>\n

Pokud jste str\u00e1vili n\u011bjak\u00fd \u010das v z\u00e1kout\u00edch internetu zam\u011b\u0159en\u00fdch na fitness, Sylwia v\u00e1m bude pov\u011bdom\u00e1. V nov\u00e9m filmu von Hornov\u00e9, kter\u00fd se v p\u00e1tek dostane do vybran\u00fdch kin a p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc na streamovac\u00ed platformu Mubi, zve\u0159ej\u0148uje pro sv\u00fdch 600 000 sleduj\u00edc\u00edch dom\u00e1c\u00ed cvi\u010den\u00ed v \u0159ad\u011b elastanov\u00fdch oble\u010dk\u016f v barv\u00e1ch bonb\u00f3n\u016f; j\u00ed p\u0159edem p\u0159ipraven\u00e9 obiln\u00e9 m\u00edsy s vyv\u00e1\u017een\u00fdmi makro\u017eivinami; na sv\u00fdch \u00fa\u010dtech na soci\u00e1ln\u00edch s\u00edt\u00edch bude propagovat zm\u00edn\u011bn\u00e9 obiln\u00e9 m\u00edsy, pokud jejich v\u00fdrobci prok\u00e1zali z\u00e1vazek k udr\u017eiteln\u00e9mu balen\u00ed. Je \u0161t\u00edhl\u00e1 a kr\u00e1sn\u00e1, typ \u010dlov\u011bka, kter\u00fd v\u017edy vypad\u00e1 jako osv\u011btlen\u00fd kruhov\u00fdm sv\u011btlem, ale je dost chytr\u00e1 na to, aby ob\u010das nechala svou nabl\u00fdskanou fas\u00e1du spadnout a odhalila n\u011bkter\u00e9 lidsk\u00e9 slabiny. (Jej\u00ed inzerenti nemaj\u00ed tyto naaran\u017eovan\u00e9 z\u00e1blesky k\u0159ehkosti r\u00e1di, ale na tom nez\u00e1le\u017e\u00ed - fanou\u0161ci ano.\n<\/p>\n

Vlivn\u00ed lid\u00e9 jsou v knih\u00e1ch, filmech a m\u00e9di\u00edch \u010dasto zobrazov\u00e1ni jako d\u016fkaz pl\u00ed\u017eiv\u00e9 a v\u0161udyp\u0159\u00edtomn\u00e9 kulturn\u00ed vyprahlosti. Z\u00e1vislost na n\u00e1sledovn\u00edc\u00edch, kte\u0159\u00ed se sna\u017e\u00ed z\u00edskat potvrzen\u00ed a pozornost, se st\u00e1v\u00e1 zkratkou pro spole\u010denskou hnilobu. Ned\u00e1vn\u00fd film Gia Coppoly Mainstream se pokou\u0161\u00ed kritizovat online celebrity v p\u0159\u00edb\u011bhu o filma\u0159i, kter\u00fd pom\u00e1h\u00e1 charismatick\u00e9mu podvodn\u00edkovi st\u00e1t se vir\u00e1ln\u00edm vtip\u00e1lkem. Nefunguje to v\u0161ak; z\u00e1pletku mohl stejn\u011b dob\u0159e napsat robot, kter\u00fd se v\u00fdhradn\u011b \u017eivil popla\u0161n\u00fdmi \u010dl\u00e1nky o zka\u017eenosti Logana Paula. (Synopse z\u00e1pletky: \" INTERNET FAME BAD. \" ) Ne \u017ee by se v p\u0159\u00edpad\u011b influencersk\u00e9 kultury muselo jednat o nuance. Ned\u00e1vn\u00fd rom\u00e1n Leigh Steinov\u00e9 Self Care p\u0159in\u00e1\u0161\u00ed rozko\u0161nou pitvu #girlboss a chystan\u00fd rom\u00e1n Beth Morganov\u00e9 A Touch of Jen je nemilosrdnou komedi\u00ed-hororem o nebezpe\u010d\u00ed posedlosti Instagramem. Prvn\u00ed velkou influencerskou satirou byl v roce 2017 ' film Ingrid Goes West, nel\u00edtostn\u00fd a z\u00e1bavn\u00fd dvojd\u00edl, kter\u00fd spojuje zoufalou fangirl Ingrid (Aubrey Plaza) s boho-chic lifestylovou mavenkou v pod\u00e1n\u00ed Elizabeth Olsen. Tyto postavy jsou \u0161irok\u00fdmi archetypy - basket case a princezna - ale film se nesna\u017e\u00ed o psychologick\u00fd realismus. Jde o zkreslen\u00ed jist\u00e9 jihokalifornsk\u00e9 mileni\u00e1ln\u00ed sc\u00e9ny.\n<\/p>\n

Sweat se nesna\u017e\u00ed zapadnout do t\u00e9to nov\u00e9 sb\u00edrky satirick\u00fdch influencer\u016f, co\u017e je pro n\u011bj p\u0159\u00ednosn\u00e9. M\u00edsto toho nab\u00edz\u00ed n\u011bco nov\u011bj\u0161\u00edho: osv\u011b\u017euj\u00edc\u00ed vrstevnatou charakterovou studii \u010dlov\u011bka, kter\u00fd je \u010dasto redukov\u00e1n na \u00fadernou linku. Nezaj\u00edm\u00e1 se ani tak o odsuzov\u00e1n\u00ed Sylvie, jako o zkoum\u00e1n\u00ed m\u011blk\u00fdch kontur jej\u00edho sv\u011bta, aby mohla na povrch vyplout hlubok\u00e1 osam\u011blost.\n<\/p>\n

Po \u00favodn\u00edm kinetick\u00e9m vystoupen\u00ed div\u00e1ci vid\u00ed, \u017ee Sylvii kles\u00e1 energie, ale nejedn\u00e1 se o dvojsmyslnou bavi\u010dku, kter\u00e1 se v z\u00e1kulis\u00ed mra\u010d\u00ed. M\u00edsto toho je to portr\u00e9t n\u011bkoho, kdo svou identitu odvozuje ze zp\u011btn\u00e9 vazby mezi sebou a sv\u00fdmi obdivovateli; jej\u00ed nad\u0161en\u00ed je up\u0159\u00edmn\u00e9, jen kone\u010dn\u00e9. S jinou here\u010dkou by se Sylwia mohla prom\u011bnit v n\u011bkoho zralej\u0161\u00edho k zesm\u011b\u0161n\u011bn\u00ed, ale Kolesnikov\u00e1 z n\u00ed formuje drsn\u00fd nerv, tak dob\u0159e m\u00edn\u011bn\u00fd, \u017ee jej\u00ed narcismus je odpustitelnou vadou. Sv\u00e9 dny vypr\u00e1v\u00ed do displeje telefonu, kdy\u017e si vy\u0159izuje poch\u016fzky v aut\u011b a vysed\u00e1v\u00e1 ve sv\u00e9m uklizen\u00e9m modern\u00edm byt\u011b, p\u0159i\u010dem\u017e nejspokojen\u011bji p\u016fsob\u00ed, kdy\u017e oslovuje sv\u00e9 neviditeln\u00e9 publikum.\n<\/p>\n

Interakce s lidmi offline jsou slo\u017eit\u011bj\u0161\u00ed, chaoti\u010dt\u011bj\u0161\u00ed a mnohem h\u016f\u0159e kontrolovateln\u00e9. Na mat\u010din\u011b narozeninov\u00e9 oslav\u011b je napjat\u00e1, p\u0159ehnan\u011b tou\u017e\u00ed po tom, aby jej\u00ed p\u0159\u00edbuzn\u00ed oslavili jej\u00ed \u00fasp\u011bchy, a tak se chce p\u0159edv\u00e1d\u011bt, \u017ee si nem\u016f\u017ee pomoct, aby se cel\u00e1 ve\u010de\u0159e neto\u010dila kolem n\u00ed (jako d\u00e1rek p\u0159inese televizi, ani\u017e by j\u00ed vadilo, \u017ee zahlcuje mat\u010din obytn\u00fd prostor, a p\u0159inese s sebou tak\u00e9 DVD s cvi\u010den\u00edm, kter\u00e9 ned\u00e1vno vydala, aby se ujistila, \u017ee ho rodina b\u011bhem j\u00eddla pust\u00ed; kdy\u017e se j\u00ed v konverzaci dostane n\u011bjak\u00e9 odezvy, uraz\u00ed mat\u010dina p\u0159\u00edtele a vyraz\u00ed pry\u010d).\n<\/p>\n

<\/figure>\n

Autor: Paris Martineau\n<\/p>\n

Ne \u017ee by se interakce s lidmi, kte\u0159\u00ed j\u00ed v\u011b\u0159\u00ed, vyv\u00edjely o mnoho l\u00e9pe. Setk\u00e1n\u00ed s fanynkou v re\u00e1ln\u00e9m \u017eivot\u011b podtrhuje, jak bizarn\u00ed je jejich dynamika; \u017eena Sylvii p\u0159emluv\u00ed, aby si k n\u00ed sedla, a sv\u011b\u0159\u00ed se j\u00ed s intimn\u00edmi detaily o ned\u00e1vn\u00e9m potratu, p\u0159i\u010dem\u017e se j\u00ed dokonale hod\u00ed, aby na tuto pozitivn\u00ed avat\u00e1rku vylo\u017eila svou citovou z\u00e1t\u011b\u017e. Kdy\u017e se Sylwia na opl\u00e1tku sv\u011b\u0159\u00ed, \u017ee se tr\u00e1p\u00ed, \u017eena to z\u0159ejm\u011b v\u016fbec nezvl\u00e1d\u00e1. Brzy pot\u00e9 si Sylwia uv\u011bdom\u00ed, \u017ee ji sleduje ciz\u00ed mu\u017e, kter\u00fd ji sleduje online, a sed\u00ed v aut\u011b p\u0159ed jej\u00edm bytov\u00fdm komplexem. Vid\u00ed ho, jak masturbuje, zat\u00edmco ona ven\u010d\u00ed sv\u00e9ho psa, a reaguje s opravdov\u00fdm strachem a vztekem, p\u0159i\u010dem\u017e mu na p\u0159edn\u00ed sklo rozmaz\u00e1v\u00e1 ps\u00ed v\u00fdkaly. V pr\u016fb\u011bhu filmu se v\u0161ak jejich vztah zkomplikuje kv\u016fli jej\u00ed vlastn\u00ed fixaci na n\u011bj. Parasoci\u00e1ln\u00ed vztahy, kter\u00e9 si jej\u00ed fanou\u0161ci vytv\u00e1\u0159ej\u00ed k jej\u00edmu obrazu, Sylvii finan\u010dn\u011b, profesn\u011b i emocion\u00e1ln\u011b vydr\u017euj\u00ed, ale z\u00e1rove\u0148 ji odcizuj\u00ed. V ne\u010dekan\u011b brut\u00e1ln\u00edm t\u0159et\u00edm d\u011bjstv\u00ed ji jej\u00ed probl\u00e9my s t\u0159\u00edd\u011bn\u00edm skute\u010dn\u00fdch vazeb od fale\u0161n\u00fdch dostanou do nebezpe\u010dn\u00e9 situace s kolegou influencerem.\n<\/p>\n

Pot vede Sylvii a\u017e na sam\u00fd okraj z\u00fa\u010dtov\u00e1n\u00ed se sebou samou, ale vyh\u00fdb\u00e1 se pau\u0161\u00e1ln\u00edm prohl\u00e1\u0161en\u00edm nebo rozs\u00e1hl\u00e9mu moralizov\u00e1n\u00ed. Film je nepot\u0159ebuje. Je to precizn\u011b zpracovan\u00fd p\u0159\u00edb\u011bh ze \u017eivota s neobvykle sofistikovan\u00fdm porozum\u011bn\u00edm soci\u00e1ln\u00edm m\u00e9di\u00edm. Spolu s filmem Osm\u00e1 t\u0159\u00edda Bo Burnhama je to jeden z prvn\u00edch film\u016f, kter\u00e9 skute\u010dn\u011b vystihuj\u00ed psychologii sd\u00edlen\u00ed na internetu. \"Chci b\u00fdt tou slabou, ubohou Sylvi\u00ed, proto\u017ee slab\u00ed, uboz\u00ed lid\u00e9 jsou ti nejkr\u00e1sn\u011bj\u0161\u00ed,\" \u0159\u00edk\u00e1 Sylwia moder\u00e1torovi zpr\u00e1v v z\u00e1v\u011bre\u010dn\u00fdch okam\u017eic\u00edch filmu a v o\u010d\u00edch se j\u00ed zalesknou slzy, kdy\u017e se br\u00e1n\u00ed, \u017ee na internetu vystavuje tolik emoc\u00ed. Ale pak se zase zvedne a poskakuje, vystupuje p\u0159ed velk\u00fdm n\u00e1rodn\u00edm publikem a v\u016fbec nen\u00ed jasn\u00e9, jestli dok\u00e1\u017ee odd\u011blit to, k\u00fdm se zd\u00e1 b\u00fdt, od toho, k\u00fdm je, nebo jestli se skute\u010dn\u011b dostala k up\u0159\u00edmn\u011bj\u0161\u00ed verzi sebe sama, nebo jen p\u0159i\u0161la na to, jak prodat autenticitu spolu s fitness. Na tom nez\u00e1le\u017e\u00ed. Sweatov\u00e1 p\u0159i\u0161la na to, \u017ee neexistuje \u017e\u00e1dn\u00e1 hranice mezi t\u00edm, k\u00fdm jsme, a t\u00edm, za koho se vyd\u00e1v\u00e1me.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sledovat \u00favodn\u00ed sc\u00e9nu filmu Pot a sed\u011bt p\u0159itom na gau\u010di je stejn\u011b protich\u016fdn\u00e9 jako chroupat s\u00e1\u010dek Doritos a neh\u00fdbat se p\u0159itom na pelotonu. Re\u017eis\u00e9r Magnus von Horn sleduje pomoc\u00ed ru\u010dn\u00ed kamery svou energickou hlavn\u00ed hrdinku Sylwii Zajacovou (Magdalena Kolesnikov\u00e1), jak b\u011bhem ve\u0159ejn\u00e9 kardio demonstrace v polsk\u00e9m obchodn\u00edm centru rozproud\u00ed obdivuj\u00edc\u00ed dav. Jej\u00ed hust\u00fd blon\u010fat\u00fd cul\u00edk […]<\/p>\n","protected":false},"author":1,"featured_media":36000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-35996","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-movies"],"_links":{"self":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts\/35996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/comments?post=35996"}],"version-history":[{"count":0,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts\/35996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/media\/36000"}],"wp:attachment":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/media?parent=35996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/categories?post=35996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/tags?post=35996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}