Zlat\u00fd v\u011bk streamov\u00e1n\u00ed skon\u010dil. Aby bylo jasno, toto nen\u00ed koment\u00e1\u0159 ke kvalit\u011b po\u0159ad\u016f a film\u016f ve streamovac\u00ed slu\u017eb\u011b. Je to sp\u00ed\u0161e kolektivn\u00ed povzdech v reakci na dne\u0161n\u00ed zpr\u00e1vu, \u017ee Netflix spust\u00ed 1. listopadu svou dlouho o\u010dek\u00e1vanou slu\u017ebu podporovanou reklamou, co\u017e je ukvapen\u00fd krok, kter\u00fd zhruba o m\u011bs\u00edc p\u0159edstihne spu\u0161t\u011bn\u00ed vlastn\u00ed slu\u017eby Disney+ podporovan\u00e9 reklamou. Abychom to shrnuli, \u010dten\u00e1\u0159i, streamov\u00e1n\u00ed se podob\u00e1 pozemn\u00edmu televizn\u00edmu vys\u00edl\u00e1n\u00ed v\u00edce ne\u017e kdy jindy.\n<\/p>\n
V posledn\u00edch n\u011bkolika letech, kdy se medi\u00e1ln\u00ed spole\u010dnosti spojovaly a konsolidovaly sv\u00e9 \"zna\u010dky\" a slu\u017eby, se brzy uk\u00e1zalo, \u017ee spot\u0159ebitel\u00e9 \u010del\u00ed sv\u011btu, kde velkou televizn\u00ed trojku - NBC, CBS, ABC - nahrad\u00ed nov\u00e1 velk\u00e1 trojka. Mo\u017en\u00e1 to byl Netflix, HBO Max a Disney+, mo\u017en\u00e1 to byl Amazon Prime, Hulu a Apple TV+. Streamovac\u00ed giganti st\u00e1le bojuj\u00ed o dominanci, ale jednoduch\u00fd fakt z\u016fst\u00e1v\u00e1: V\u011bt\u0161ina lid\u00ed z\u00edsk\u00e1v\u00e1 sv\u016fj obsah z n\u011bjak\u00e9 konstelace streamovac\u00edch slu\u017eeb. P\u0159idejte k tomu skute\u010dnost, \u017ee tyto star\u0161\u00ed kan\u00e1ly maj\u00ed nyn\u00ed sv\u00e9 vlastn\u00ed slu\u017eby, jako je Peacock a Paramount+, a v\u0161echno star\u00e9 je zase nov\u00e9.\n<\/p>\n
Toto nen\u00ed budoucnost, kter\u00e1 n\u00e1m byla sl\u00edbena. Kdy\u017e se na sc\u00e9n\u011b objevili hr\u00e1\u010di jako Netflix, tvrdili, \u017ee jsou \"disruptory\", kte\u0159\u00ed ot\u0159esou Hollywoodem t\u00edm, \u017ee lidem daj\u00ed to, co cht\u011bj\u00ed, a kdy to cht\u011bj\u00ed. Spot\u0159ebitel\u00e9 se shrom\u00e1\u017edili kolem vol\u00e1n\u00ed \"p\u0159est\u0159ihnout kabel\" a nav\u017edy opustit kabelov\u00e9 bal\u00ed\u010dky, aby mohli sledovat presti\u017en\u00ed televizi p\u0159es internet. To se poda\u0159ilo. Streamov\u00e1n\u00ed za\u017eilo boom. Kdy\u017e se pak objevila konkurence a div\u00e1ci si za\u010dali uv\u011bdomovat, \u017ee za p\u0159edplatn\u00e9 internetu a streamov\u00e1n\u00ed utr\u00e1cej\u00ed t\u00e9m\u011b\u0159 tolik pen\u011bz, kolik d\u0159\u00edve platili za kabelovou televizi, za\u010dali volat po nov\u00fdch, cenov\u011b dostupn\u011bj\u0161\u00edch mo\u017enostech. Jedin\u00fd zp\u016fsob, jak toho dos\u00e1hnout - p\u0159\u00edb\u011bh star\u00fd jako v\u011b\u010dnost - bylo dotovat jejich nab\u00eddky inzerenty.\n<\/p>\n
V uplynul\u00e9m roce, kdy se cena akci\u00ed a po\u010det p\u0159edplatitel\u016f Netflixu sni\u017eovaly, se spole\u010dnost v honb\u011b za u\u017eivateli a p\u0159\u00edjmy sna\u017eila vyvinout model podporovan\u00fd reklamou. B\u011bhem dne\u0161n\u00edho hovoru s novin\u00e1\u0159i, v n\u011bm\u017e byl ozn\u00e1men nov\u00fd tarif za 6,99 dolaru m\u011bs\u00ed\u010dn\u011b, provozn\u00ed \u0159editel spole\u010dnosti Netflix Greg Peters poznamenal: \"Netflix je v sou\u010dasn\u00e9 dob\u011b na tom nejl\u00e9pe: \"Slu\u017ebu Basic with Ads jsme vytvo\u0159ili za \u0161est m\u011bs\u00edc\u016f. \" A\u017e bude spu\u0161t\u011bn - nejprve v Kanad\u011b a Mexiku, pozd\u011bji v USA, Velk\u00e9 Brit\u00e1nii a dal\u0161\u00edch regionech - p\u0159edstihne 8. prosince spu\u0161t\u011bn\u00ed modelu s podporou reklam spole\u010dnosti Disney+ za 7,99 dolaru m\u011bs\u00ed\u010dn\u011b. Peters b\u011bhem hovoru uvedl, \u017ee spole\u010dnost \"neukotvuje\" \u010das spu\u0161t\u011bn\u00ed ani cenu podle konkurence, ale na\u010dasov\u00e1n\u00ed nazna\u010duje velk\u00fd posun, za\u010d\u00e1tek konce streamov\u00e1n\u00ed, jak ho div\u00e1ci znaj\u00ed.\n<\/p>\n
Pova\u017eujte to za sebenapl\u0148uj\u00edc\u00ed se proroctv\u00ed. V \u010dervenci p\u0159edpov\u011bd\u011bl gener\u00e1ln\u00ed \u0159editel Netflixu Reed Hastings z\u00e1nik line\u00e1rn\u00ed televize v p\u0159\u00ed\u0161t\u00edch p\u011bti a\u017e deseti letech. \"Ne\u0159ekl v\u0161ak, \u017ee se m\u00edsto n\u00ed objev\u00ed Netflix a dal\u0161\u00ed streamovac\u00ed slu\u017eby. Dohody se trochu li\u0161\u00ed - reklam na streamov\u00e1n\u00ed je m\u00e9n\u011b ne\u017e na s\u00ed\u0165ov\u00e9 televizi; s\u00ed\u0165ov\u00e1 televize je zdarma - ale s ka\u017edou z nich se streamov\u00e1n\u00ed trochu v\u00edce podob\u00e1 televizi p\u0159ed 50 lety. (Viz tak\u00e9: Od roku 2023 bude Netflix sledov\u00e1n agenturou Nielsen - co\u017e je pro spole\u010dnost, kter\u00e1 si \u010d\u00edsla sledovanosti pe\u010dliv\u011b st\u0159e\u017e\u00ed, velk\u00fd krok). Line\u00e1rn\u00ed televize mo\u017en\u00e1 kon\u010d\u00ed, ale jej\u00ed n\u00e1hrada nen\u00ed o moc v\u00edc, ne\u017e se na prvn\u00ed pohled zd\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"
Zlat\u00fd v\u011bk streamov\u00e1n\u00ed skon\u010dil. Aby bylo jasno, toto nen\u00ed koment\u00e1\u0159 ke kvalit\u011b po\u0159ad\u016f a film\u016f ve streamovac\u00ed slu\u017eb\u011b. Je to sp\u00ed\u0161e kolektivn\u00ed povzdech v reakci na dne\u0161n\u00ed zpr\u00e1vu, \u017ee Netflix spust\u00ed 1. listopadu svou dlouho o\u010dek\u00e1vanou slu\u017ebu podporovanou reklamou, co\u017e je ukvapen\u00fd krok, kter\u00fd zhruba o m\u011bs\u00edc p\u0159edstihne spu\u0161t\u011bn\u00ed vlastn\u00ed slu\u017eby Disney+ podporovan\u00e9 reklamou. Abychom […]<\/p>\n","protected":false},"author":1,"featured_media":34024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-34020","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-streaming-wars"],"_links":{"self":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts\/34020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/comments?post=34020"}],"version-history":[{"count":0,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts\/34020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/media\/34024"}],"wp:attachment":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/media?parent=34020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/categories?post=34020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/tags?post=34020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}