Minul\u00fd t\u00fdden na okam\u017eik v\u0161ichni mluvili o medv\u011bdech na kokainu. Tedy o jednom medv\u011bdovi na kokainu. Ve filmu. Nevad\u00ed. Jde o to, \u017ee v jednu n\u00e1hodnou st\u0159edu, kdy se Twitter vymkl kontrole a Spojen\u00e9 st\u00e1ty \u010dekaly, jestli budou \u017eelezni\u010d\u00e1\u0159i st\u00e1vkovat, se na n\u011bjak\u00fdch osm hodin nechala parta netiz\u00e9n\u016f rozpt\u00fdlit extr\u00e9mn\u011b vysok\u00fdm ursinn\u00edm vrcholov\u00fdm pred\u00e1torem na vra\u017eedn\u00e9 vln\u011b. \n<\/p>\n
Kokainov\u00e9ho medv\u011bda (pro\u010d byste tento film naz\u00fdvali jinak?) re\u017e\u00edrovala Elizabeth Banks, kter\u00e1 po Wet Hot American Summer, Charlieho and\u00edlc\u00edch a Pitch Perfect filmech z\u0159ejm\u011b v\u00ed n\u011bco o filmech, kter\u00e9 se st\u00e1vaj\u00ed memy. Banks\u016fv film je tak\u00e9 jedn\u00edm z n\u011bkolika film\u016f, kter\u00e9 se objev\u00ed na za\u010d\u00e1tku roku 2023 a kter\u00e9 jsou jako stvo\u0159en\u00e9 pro internet. Ne nutn\u011b proto, \u017ee byste je tam cht\u011bli sledovat - i kdy\u017e se zd\u00e1, \u017ee jsou v\u0161echny p\u0159ipraveny ke streamov\u00e1n\u00ed, zat\u00edmco proch\u00e1z\u00edte Instagram - ale \u017ee se bu\u010f zrodily z n\u011bjak\u00e9ho internetov\u00e9ho diskurzu, nebo jsou navr\u017eeny tak, aby se staly jeho sou\u010d\u00e1st\u00ed. \n<\/p>\n
U Kokainov\u00e9ho medv\u011bda je trik z\u0159ejm\u00fd: nato\u010dit film tak zd\u00e1nliv\u011b d\u011bsiv\u00fd a vtipn\u00fd, \u017ee se lid\u00e9 nebudou moci zastavit, aby ho nep\u0159em\u011bnili na jednohubky a reak\u010dn\u00ed GIFy. Bonusov\u00e9 body z\u00edsk\u00e1v\u00e1 i za to, \u017ee inspiroval k v\u011bdeck\u00e9mu zkoum\u00e1n\u00ed \u00fa\u010dink\u016f kokainu na medv\u011bdy a k po\u0161kr\u00e1b\u00e1n\u00ed brady v \"Atlantic\" \u010dl\u00e1nku s jednoduch\u00fdm n\u00e1zvem \"Kokainov\u00fd medv\u011bd: Pro\u010d?\". \" (Pro ty, kte\u0159\u00ed se zaj\u00edmaj\u00ed o tuto v\u011bdeckou ot\u00e1zku, 175kilov\u00fd medv\u011bd, kter\u00fd film inspiroval, zem\u0159el na p\u0159ed\u00e1vkov\u00e1n\u00ed.) Film tak\u00e9 k\u00fdvl na popul\u00e1rn\u00ed obrazov\u00e9 makro a p\u016fsob\u00ed jako druh filmu, kter\u00fd lid\u00e9 uvid\u00ed jen proto, aby o n\u011bm napsali. \n<\/p>\n
N\u011bkolik t\u00fddn\u016f p\u0159ed vyd\u00e1n\u00edm Cocaine Bear' 24. \u00fanora vych\u00e1z\u00ed M3GAN. V t\u00e9to rubrice jsme se ji\u017e zab\u00fdvali \u010f\u00e1belsk\u00fdmi tane\u010dn\u00edmi pohyby panenek, kter\u00e9 inspirovaly trailer k filmu, a nen\u00ed t\u0159eba je zde opakovat. Ale p\u0159i sledov\u00e1n\u00ed tituln\u00edho droida M3GAN, kter\u00fd se oh\u00fdb\u00e1 a lomcuje nes\u010detn\u00fdmi mashupy, bylo t\u011b\u017ek\u00e9 nevid\u011bt ironii, \u017ee film o hr\u016fz\u00e1ch um\u011bl\u00e9 inteligence je propagov\u00e1n marketingovou kampan\u00ed, kter\u00e1 je navr\u017eena pro maxim\u00e1ln\u00ed viralitu, jako by za sc\u00e9n\u00e1\u0159 i PR kampa\u0148 byly zodpov\u011bdn\u00e9 stejn\u00e9 algoritmy. \n<\/p>\n
Kdy\u017e u\u017e mluv\u00edme o diskurzu, filmov\u00fd festival Sundance tento t\u00fdden ozn\u00e1mil sv\u016fj program na rok 2023. Mezi nejzaj\u00edmav\u011bj\u0161\u00edmi p\u0159ihl\u00e1\u0161en\u00fdmi sn\u00edmky jsou: Cat Person. A\u010dkoli film vych\u00e1z\u00ed ze stejnojmenn\u00e9 pov\u00eddky \u010dasopisu New Yorker, zat\u00edm nen\u00ed zn\u00e1mo, zda se bude zcela dr\u017eet jej\u00edho d\u011bje, ale pokud ano, bude zaj\u00edmav\u00e9 sledovat, zda vyvol\u00e1 stejnou pozornost a diskusi. \n<\/p>\n
Kniha \"Cat Person\", kter\u00e1 p\u016fvodn\u011b vy\u0161la v roce 2017, se objevila uprost\u0159ed p\u0159\u00edlivu rozhovor\u016f o #MeToo a jako p\u0159\u00edb\u011bh o komplikovan\u00e9m vztahu studentky druh\u00e9ho ro\u010dn\u00edku vysok\u00e9 \u0161koly se star\u0161\u00edm mu\u017eem se ocitla ve st\u0159edu z\u00e1jmu. Bylo mu p\u0159isuzov\u00e1no, \u017ee zp\u016fsobil \"zhroucen\u00ed\" internetu, a jeho viralita je zmi\u0148ov\u00e1na t\u00e9m\u011b\u0159 v ka\u017ed\u00e9 zm\u00ednce o n\u011bm. O p\u011bt let pozd\u011bji m\u016f\u017ee m\u00edt p\u0159evypr\u00e1v\u011bn\u00ed jin\u00fd dopad, ale zd\u00e1 se, \u017ee je p\u0159ipraveno sv\u00e9zt se na podobn\u00e9 vln\u011b. (Pozn\u00e1mka na okraj: Autorka knihy \" Cat Person \" Kristen Roupenianov\u00e1 napsala pov\u00eddku, podle n\u00ed\u017e vznikl Bodies Bodies Bodies - dal\u0161\u00ed film pro extr\u00e9mn\u011b online) \n<\/p>\n
M\u016fj kolega Jason Kehe ji\u017e d\u0159\u00edve psal o tom, \u017ee filmy jsou um\u011ble prodchnuty momenty, kter\u00e9 jsou vyr\u00e1b\u011bny, aby se z nich staly trendy na TikToku nebo jin\u00e9 internetov\u00e9 efemeridy. O tom zde ale tak \u00fapln\u011b nemluv\u00edm. Hlavn\u011b proto, \u017ee nazvat sv\u016fj film Kokainov\u00fd medv\u011bd je mnohem okat\u011bj\u0161\u00ed vol\u00e1n\u00ed po pozornosti ne\u017e vlo\u017eit do Encanto z\u00e1bavn\u00fd tanec. I kdy\u017e \u017e\u00e1dn\u00fd z t\u011bchto film\u016f nebyl navr\u017een s ohledem na internetovou proslulost, p\u0159inejmen\u0161\u00edm si uv\u011bdomuj\u00ed, \u017ee se stanou sou\u010d\u00e1st\u00ed diskurzu. \n<\/p>\n
Mo\u017en\u00e1 se to v\u0161echno zd\u00e1 b\u00fdt z\u0159eteln\u011bj\u0161\u00ed a \u010dast\u011bj\u0161\u00ed kv\u016fli ned\u00e1vn\u00e9mu rozruchu kolem ChatGPT, kter\u00fd se pou\u017e\u00edv\u00e1 k psan\u00ed sc\u00e9n\u00e1\u0159\u016f a filmov\u00fdch zpracov\u00e1n\u00ed. Um\u011bl\u00e1 inteligence zat\u00edm nevytvo\u0159ila nic, co by st\u00e1lo za Oscara, ale to, co se objevilo, tak\u00e9 nen\u00ed odpad. Kdy\u017e u\u017e nic jin\u00e9ho, tak to ukazuje, jak \u0161ablonovit\u00fdmi se staly filmov\u00e9 trh\u00e1ky. Rytmy jsou zn\u00e1m\u00e9. Mo\u017en\u00e1 pr\u00e1v\u011b to odli\u0161uje tuto novou generaci internetov\u00fdch film\u016f: Mo\u017en\u00e1 jsou ur\u010deny pro ur\u010dit\u00e9 publikum, ale alespo\u0148 nejsou kli\u0161ovit\u00e9. Nikdo nepot\u0159ebuje um\u011blou inteligenci, aby pro n\u011bj napsala film, kdy\u017e u\u017e to ud\u011blal internet. <\/p>\n","protected":false},"excerpt":{"rendered":"
Minul\u00fd t\u00fdden na okam\u017eik v\u0161ichni mluvili o medv\u011bdech na kokainu. Tedy o jednom medv\u011bdovi na kokainu. Ve filmu. Nevad\u00ed. Jde o to, \u017ee v jednu n\u00e1hodnou st\u0159edu, kdy se Twitter vymkl kontrole a Spojen\u00e9 st\u00e1ty \u010dekaly, jestli budou \u017eelezni\u010d\u00e1\u0159i st\u00e1vkovat, se na n\u011bjak\u00fdch osm hodin nechala parta netiz\u00e9n\u016f rozpt\u00fdlit extr\u00e9mn\u011b vysok\u00fdm ursinn\u00edm vrcholov\u00fdm pred\u00e1torem na vra\u017eedn\u00e9 vln\u011b. Kokainov\u00e9ho […]<\/p>\n","protected":false},"author":1,"featured_media":33868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-33864","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-the-monitor"],"_links":{"self":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts\/33864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/comments?post=33864"}],"version-history":[{"count":0,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/posts\/33864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/media\/33868"}],"wp:attachment":[{"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/media?parent=33864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/categories?post=33864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieworld.blog\/cs\/wp-json\/wp\/v2\/tags?post=33864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}